Keeping the personal touch in AI marketing
Key West broker Stacy Stahl combines AI tools with personal outreach and local information to keep her marketing useful and recognizable to customers.
Navigating Florida’s New Septic System Requirements
Florida’s septic rules may mean costly upgrades for some properties. That makes early checks, inspections and seller disclosures key to real estate transactions.
Escrow dispute? Legal fees can reduce the deposit
An interpleader action asks a court to resolve competing claims to escrow funds, but the associated fees and costs can leave buyers and sellers with less to recover.
Amendment 3 webinar answers property tax questions
Florida Realtors’ webinar tomorrow will explain Amendment 3’s proposed property tax changes and address common questions ahead of the November election.
Florida consumer sentiment edges up slightly in September
Floridians were more optimistic about their finances a year ahead but less positive about their current finances and buying major household items.
When customers go quiet, rethink the follow-up
Agents should match follow-up methods to customer preferences and urgency, switching from texts to calls when needed, Darryl Davis wrote in Inman.
AI use outpaces office policies and training
A survey of property management professionals found 58% use AI, but only 8% reported a written AI policy and 26% had formal training.
Fed’s Barr says housing hurdles go beyond rates
Fed Gov. Michael Barr said limited homebuilding, rising costs and owners’ reluctance to give up low mortgage rates add to housing affordability problems.
Florida home permits rebound 28% in August
Florida recorded 7,842 new-home permits in August, up 28% from July, with Tampa and Southwest Florida accounting for more than half of the total.
Younger snowbirds reshape Florida home searches
Some Florida agents say remote work is bringing younger seasonal buyers to the state, with buyers in their 30s and 40s splitting time between homes.