Using Virtual Assistants to Close More Deals
A growing number of agents are using virtual assistants for marketing, scheduling, client communication and transaction coordination.
Renovate or Relocate? Weighing the Options
Homeowners should consider remodeling costs versus moving, factoring in home value, equity and lifestyle needs before deciding.
Home Theaters Gaining Popularity
The home theater market is set to reach $66B by 2027. Homeowners are adding screens, surround sound, recliners and smart lighting for a cinematic experience.
Florida’s July Housing: Median Prices, Sales Down
Florida Realtors’ data: No major shifts in trends seen in past months, as economic uncertainty and mortgage interest rates hovering around 6.5% remain factors.
NAR: Existing-Home Sales Increase 2.0% in July
National home sales ticked up in July, led by steady month-over-month growth in the South, Northeast and West. Inventory reached its highest since 2020.
Mortgage Rates Hold Steady
Rates on 30-year mortgages remain unchanged from last week at 6.58%, while borrowing costs on 15-year mortgages dropped to 5.69% from 5.71%, Freddie Mac said.
Turning Bathrooms Into Personal Spas
Homeowners are upgrading bathrooms with spa-like features, including filtration systems and aromatherapy, to create spaces for daily rest and wellness.
Making Moving to a New Home Less Stressful
Moving can be stressful for children, but it also provides a growth opportunity. Make it easier by creating daily routines and communicating continuously.
A message from Florida Realtors General Counsel Juana Watkins
Juana Watkins reminds members that even if a form looks familiar, be sure to review the contract, line by line, to make sure something isn’t missed, changed or added by the other side.
Florida Tourism: 34.4M Visitors in Q2 2025
Most Q2 visitors were domestic, while overseas travel to Florida rose 11.4% year over year, according to state data.