Home sales in the state declined in September, but stable prices and continued strength in luxury sales point to a market holding its ground.

The agency now expects mortgage rates to average 7.5% next year, up from its September forecast of 6.7%, while lowering its projections for home sales.

Consistent outreach, personal follow-ups and year-end market updates can help real estate agents build momentum now and start 2027 with a stronger pipeline.

The 30-year mortgage rate held steady at 7.40%, ending seven straight weeks of increases. The 15-year rate dipped to 6.71%, Freddie Mac said.

Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.

Florida Realtors Chief Economist Brad O’Connor and Florida agents share practical advice on pricing homes, negotiating deals and helping buyers find affordable options.