How to jump-start a stalled listing
Stalled listings may need better pricing, stronger photos, updated descriptions, seller incentives and renewed agent outreach before sellers turn to a price cut, real estate coach Darryl Davis says.
Florida home sales rise for 11th straight month
Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.
AI can improve the pitch but undermine the transaction
Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.
How agents can connect with younger homebuyers
Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.
New federal housing law expands options in Florida
The ROAD to Housing Act will bring new tools for manufactured housing, local construction, financing and disaster recovery, with changes set to roll out over time.
Florida’s attorney general rewrites property tax amendment for November ballot
Florida’s attorney general rewrote the ballot language for a proposed property tax amendment after a judge found the wording misleading. The measure would increase homestead exemptions beginning in 2027 if approved by at least 60% of voters in November.
New Google tool gives agents a clearer view of what works
Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.
Mortgage rates dip slightly for the first time in six weeks
The 30-year fixed rate slipped to 6.67% from 6.69% last week. The 15-year fixed rate also fell, to 5.96% from 6.01%. Both remain above year-ago levels.
Florida draws movers across generations
Florida ranked among the top 10 states for net migration across four generations, with U-Haul data showing especially strong gains among Gen X and millennial movers.
FinCEN finalizes reporting exemption for U.S. businesses
U.S.-created LLCs, corporations and other domestic entities will remain exempt from federal beneficial ownership reporting under a final FinCEN rule.