December Pending Home Sales Fall Nationwide
Pending home sales fell 9.3% in December as limited inventory and seasonal factors slowed contracts. Buyer and seller traffic expectations improved for early 2026.
Appealing to Baby Boomer Buyers
Durable materials, lower utility costs and accessible design can help listings appeal to baby boomers seeking comfort, value and long-term livability.
Connecting With Customers Through Nostalgia
The 2016 throwback trend shows how shared memories can help brands connect with customers and create more engaging, relatable content.
Refi Demand Spikes on Falling Mortgage Rates
Easing mortgage rates are also giving buyers renewed confidence and more flexibility, even as limited inventory keeps competition in check in some areas.
Why Empathy Matters When Working With AI
New research suggests empathy and perspective-taking may matter more than prompt skills when working with AI, helping users collaborate better and boost performance.
Avoiding Hidden Risks in Your Phone Number
Phone numbers can shape how customers perceive and respond to a business so paying attention to spam flags, recycling and area codes matters.
IRS Free File Opens Early for Some Taxpayers
Eligible taxpayers with AGI of $89K or less can file federal returns early using IRS Free File. Others can start Jan. 26.
Florida Ranked Best State for Business Startups
A new study cites low business costs, strong workforce growth and high entrepreneurship rates as key factors behind Florida’s top ranking.
Why Authentic Content Will Win in 2026
Realtors are using AI to save time, but experts say posts perform best when agents add personal insight, local knowledge and an authentic voice.
Older Owners Drive Recent Household Growth
Older owner households are driving growth and holding homes longer, while younger households enter as renters, shaping inventory, turnover and rental demand.