Real estate mentoring builds agent leadership
Clear expectations, candid feedback and consistent accountability can help agents take ownership of their performance and turn daily habits into results.
Turn AI from a writing tool into a business system
At Florida Realtors’ 2026 Convention, Ifoma Pierre outlined five ways agents can use AI and automation to prospect, manage leads and create useful content.
Building a lasting customer pipeline with open houses
Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.
Turn online attention into real business
At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.
Mortgage rates climb to highest level in over 14 months
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
Florida Realtors launches Vote Yes on 3 campaign
The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.
Agents can ease brokerage changes by setting priorities
Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.
Baby boomers’ cash advantage strengthens offers
NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.
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Manufacturing growth could shape housing demand
Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry.