Agents want more than tech from brokerages
Collaboration with other top producers and consistent marketing assistance matter more than brokerage branding or commission structures when choosing where to work, agents say.
AI narrowing knowledge gap between Realtors, customers
AI is closing the information gap between real estate professionals and customers while reshaping how agents work, NAR officials said at the association’s midyear conference, raising both new opportunities and compliance concern.
Florida affordability shift follows slower migration
Florida Realtors Chief Economist Dr. Brad O’Connor told Homes.com that Florida remains attractive to buyers, but higher prices have cooled some relocation activity. The story found affordability improved in Jacksonville, Ocala, Orlando, Tampa and Port St. Lucie as some markets gained inventory.